Workshops and 2x4s

The Professional Development Workshop series, organized by Cleveland Rocks: Past, Present, Future, launched in 2022 to offer resources for artists to help move them forward in their career. Workshop topics include music technology, business, networking, and professional development. We have invited guest speakers and panelists to lead these workshops, as well as offer demos and interactive experiences to attendees.

In our first year, we hosted 4 workshops on Sunday afternoons in the Beachland Tavern with discussions around crafting Artist Bios, EPKs, Professional Rights Organizations (PROs) and Marketing and Advertising as an Independent Musician. These workshops were also live streamed through our Facebook and YouTube pages for those who couldn’t attend in person.

Workshops

In 2023, we’ve expanded our Professional Development series to include 2×4 Songwriter Showcases, all housed in the newly renovated Cleveland Rocks Shop (15801 Waterloo Rd). 

  • Each month we will present a workshop for an hour followed by a 2×4 songwriter showcase. Workshop topics will include music technology, music business, networking, and professional development.
  • The 2×4 showcase will feature 2 songs by 4 artists, so each event will feature four different local artists sharing two songs apiece. Our stage is small and our listening room is intimate.  Acts will primarily be solo artists, with the occasional duo or trio. 

The Professional Development Workshop Series is made possible with support from:

2024 Schedule

Workshops are held on the third Monday of the month from 7-9pm at the Cleveland Rocks Shop (15801 Waterloo Rd.). Each workshop will focus on a different music-related topic with discussions from 7-8pm, followed by a 2×4 Songwriter Showcase from 8-9pm featuring 4 different artists performing 2 songs each.

Mon, February 19, 2024

7-9pm • Cleveland Rocks Shop (15801 Waterloo Rd, Cleveland)

All Things Vinyl. 
Ty Craemer from Wax Mage will talk with David Kennedy from Cleveland Rocks:PPF about making vinyl records. Ty is a musician and co-owner of Wax Mage, a specialty manufacturer of limited edition artistic vinyl records and record label. Learn about what it takes to make vinyl and how Wax Mage is different. Did you know they have a record label, too? Find out more and ask questions about making vinyl records.

  • Guest Speaker: Ty Craemer (Wax Mage Records)
  • Moderated by: David Kennedy (Cleveland Rocks: PPF)
  • 2×4 Artists include: James Douglas, Lauren Brabson, Justin Allyn, and Dan McCoy

Mon, March 18, 2024

7-9pm • Cleveland Rocks Shop (15801 Waterloo Rd, Cleveland)

Demystifying the Meta Suite. 
How to use Facebook and Instagram effectively to market your independent music.  Develop you fanbase, build more engagement, and sell more tickets. Strategies to make your advertising work well for your band.  Stop feeling like you are wasting your money on Facebook ads.

  • Guest speaker: Donald Malloy from Wave Rowanne
  • Moderated by: David Kennedy (Cleveland Rocks: PPF)
  • 2×4 Artists include: Jack Windsor, Lea Marra, Emi Dever and Woodrow Vine.

Mon, April 15, 2024

7-9pm • Cleveland Rocks Shop (15801 Waterloo Rd, Cleveland)

Your music in Film and TV. The Basics of Sync Licensing.

  • Speaker: David Kennedy (Cleveland Rocks: PPF)
  • 2×4 Artists include: Frida Mann, Shawn Mishak, Ryan Hetrick, anitakeys and Ryann Anderson

Mon, May 20, 2024

7-9pm • Cleveland Rocks Shop (15801 Waterloo Rd, Cleveland)

Details to come! Save The Date!

  • Guest Speaker: TBA
  • Moderated by: David Kennedy (Cleveland Rocks: PPF)
  • 2×4 Artists include: TBA

Mon, June 17, 2024

7-9pm • Cleveland Rocks Shop (15801 Waterloo Rd, Cleveland)

Details to come! Save The Date!

  • Guest Speaker: TBA
  • Moderated by: David Kennedy (Cleveland Rocks: PPF)
  • 2×4 Artists include: TBA

Perform at a 2x4 Songwriter Showcase

Past Workshops

Royalties

Monday, Oct. 16, 2023
Cleveland Rocks Shop
What are they?  Where do they come from?  How to collect them.  



2x4 Artists: Eric 'Scratchpaper' Wilson, San Goodee, Mixxed Rose, Domingo Kite
watch livestream

Resources to get started on your next project

Monday, Sept. 18th, 2023
Cleveland Rocks Shop
What Resources Are Available And How To Find Them. Get familiar with local and national resources for getting music recorded and distributed.  



2x4 Artists: Fox Ears, My Saint Catherine, Sunflurry, The Super Babes
watch livestream

Claim Your MLC Royalties

Monday, August 21, 2023
Cleveland Rocks Shop
David Kennedy and Tracy Marie talk about how they registered and claimed their royalties from the MLC this year and how you can too. 



2x4 Artists: Cognito Jaffe, Seth Kindheart, Colleen Welsch, Chris Woten
watch livestream

Perspectives on Home Recording Studios

Monday, July 17th, 2023
Cleveland Rocks Shop
A panel of recording artists and producers discuss their own style of working in their home studios. Panelists included Eric Wilson, Aaron Smith, Ray Flanagan, David Kennedy.  



2x4 Artists: Doug Nichols, Mal SanMarco, Afi Scruggs, Wesley Washington
watch livestream

Revenue Strategies for Musicians with John Latimer

Monday, June 19th, 2023
Cleveland Rocks Shop
John Latimer will offer practical advice to local musicians who are looking to increase revenue by accessing different royalty streams and marketing opportunities. 



2x4 Artists: Rebecca Wohlever, John McGrail, Richard Szekelyi, Sarah Arafat
watch livestream

Practical Advice for Musicians with Kevin Borrowman

Monday, May 15, 2023
Cleveland Rocks Shop
Kevin Borrowman will talk about practical advice for musicians when they get on stage, go to the studio, and deal with their equipment.



2x4 Artists: Alexis Julia, Madison Cummins, Bill Lestock, Guy Snowdon
watch livestream

Effect Pedal Experience with EarthQuaker Devices

Monday, April 17, 2023
Cleveland Rocks Shop
EarthQuaker Devices is bringing their ‘Experience Station’ to The Cleveland Rocks Shop with several pedals to try out. One attendee will win a free pedal.  



2x4 Artists: Lingua, Yes Lisa, David Novak, Alison and JC (AJ & The Woods)
watch livestream

Microphone Choices for Musicians and Vocalists

Monday, March 20, 2023
Cleveland Rocks Shop
Learn about various microphones, test them out and ask questions. Compare mics from different manufacturers, different pick ups, and dynamic and condensor mics.



2x4 Artists: Chris Tuma, Waylon Fingers, Kevin McCarthy, Warren Bendler
watch livestream

Marketing & Advertising for Independent Musicians

Sunday, June 12, 2022
Beachland Tavern
Promoting your music in 2022; building a website and email list, the importance of social media, getting on playlists, reaching radio stations, blogs, and podcasts.



Panelists include Sunceray Tabler, Ngina Fayola, Corinne Henahan, Bruce Marek, and David Kennedy.

watch livestream

PROs

Sunday, May 15, 2022
Beachland Tavern
Performing Rights Organizations (PRO) are responsible for collecting income on behalf of songwriters and music publishers when a song is publicly broadcast or performed.



Panelists include Russell Carter, John Latimer, Andrea Liguore and David Kennedy

watch livestream

EPKs

Sunday, April 24, 2022
Beachland Tavern
An EPK, or electronic press kit, is a digital version of a promotional package for musicians to share with venues, festivals, or talent buyers. It is a general online resume to sum up a musician's career to date. 



Panelists include Michael McFarland, Dawn Marshman, Wallace Settles, James Carol and David Kennedy. 

watch livestream

Artist Bios

Sunday, March 20, 2022
Beachland Tavern
Our panelists of journalists and writers will provide guidance on what makes a good bio and also offer a critique for those attendees who bring one. Bridget Caswell, a local photographer, will be available to take free headshots during the event.



Panelists include Afi Scruggs, David Sierk, Jimi Izreal, Anastasia Pantsios

watch livestream

The Professional Development Workshop Series is made possible with support from:

Cuyahoga Arts and Culture

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