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The National Independent Venue Association comes together for its first national gathering of members from the independent live concert, comedy, promoter, and festival industry with NIVA ‘22. The two-day conference takes place in Cleveland, July 11th & 12th across multiple NIVA member venues and includes the first-ever Independent Awards Formal (Independent AF) at the Rock and Roll Hall of Fame and Museum. Get all the details at https://nivassoc.org/conference

The National Independent Venue Association honors Cleveland with three days of live music, education and community building for first annual conference.

This past spring season, plenty of new music arrived in Northeast Ohio’s music scene. Whether you like reggae, blues, heavy metal, punk, pop, emo or hip-hop, there’s a new tune or two that can fit right in on your favorite playlist, and it was created right here in Greater Cleveland.

Music, the most social of the arts, is closely linked to cities, towns, and placemaking. Music thrives where people congregate, especially in walkable locations such as downtowns and mixed-use main streets. “Walkability contributes to a successful music district,” says Kate Durio, CEO of North America and the Caribbean for Sound Diplomacy, a consulting firm. “Music culture tends to thrive where people are. You want people to be able to stumble across live music.”

The National Independent Venue Association (NIVA) will invite members from around the country to Cleveland for its first-ever conference, set for July 11-12. Hosted at various independent venues in Cleveland, the two days of NIVA ‘22 will feature programming, panels, educational sessions, conversations with industry experts and more, all focused on independent live entertainment.